The lottery is an industry that is run by state-monopolies with strict regulations. Therefore, lotteries have been slow to harness digital technology to power retail experiences or to transact online. Majority of US states utilize their state lottery websites to track lottery games, prizes, winners, etc. Currently, most state lottery websites publish prizes remaining as a static table which is often broken out by 1.) Top prizes across all games and 2.) All prizes within a game. Players can perform some basic sorting within the sites but lack deeper analytical insights or interactive tools to explore and discover efficiently.
Lottery Direct is a consumer brand and digital property that will capitalize on the emerging digital market demand from lottery players. Lottery Direct's mission is to create a digital service to better connect lottery players with retail sellers.