Facilitating buyer decision-making
Lead designer to revamp how tech companies design their public facing product listings, resulting in improved user retention and a decrease in support claim tickets handled by our internal admin team.
Project Overview
TrustRadius is your go-to friend to discover software technology. It’s the trusted resource businesses turn to for detailed information on products before making a purchase. Real users share their authentic experiences—the pros, the cons, and everything in between This benefits not only potential buyers but also provides companies with valuable feedback on their strengths and areas for improvement.
My efforts went towards creating an effortless vendor experience that enables companies to promote their software products by creating new product listings and editing existing ones. To achieve the milestone, I led the design track to launch the new product listing editor, resulting in improved user retention, maintained up to date product profiles, and a reduction in support claim tickets managed.
Outcome
My design facilitates collaboration between vendors on TrustRadius and our internal admin team. This streamlined system enables vendors to effortlessly create new listings and modify existing ones. Simultaneously, the internal admin team can efficiently approve requested changes and perform one-to-one comparisons of edits.
My Responsibilities
I organized usability testing sessions to validate designs and held frequent meetings with stakeholders to gather requirements. I collaborated with my Product Manager and maintained regular communication with the Development Team to grasp technical limitations and gather feedback.
Gathering requirements and understanding user flow
Vendor experience
To interact with the Product Listing Editor, Vendors kickoff by navigating to their product portfolio. Within this interface, vendors can either initiate a new product listing or revise an existing one. Depending the section, the Admin team at TrustRadius must approve the modification and all new listings before publication.
Admin experience
Admin's role is to approve, reject, or edit the submitted requests and brand new listings for publication. Admins view the list of requests in a table and from there can make a variety of decisions.
Final Designs
