Travelers and hosts lack a community where they can share and build unique and genuine travel experiences in new destinations. Our platform allows users to share their experiences with the larger Airbnb community through pages of books. They can also pull inspiration from other travelers and locals by bookmarking their stories and adding them to scrapbooks for future travel experiences. Through this platform, Airbnb community members are empowered to share immersive travel stories and create new experiences.
Families are stuck at home due to the coronavirus, but when the shelter-in-place orders lift, we will want to create new memories with shared travel experiences and go back to booking stays with Airbnb. As members document their family trips, the stories they tell could create earned trust for local Airbnb hosts by incorporating them into these stories.
Empower families and groups of friends who travel together a collaborative way to doc-ument, organize, and share their travel experiences and stays to the larger Airbnb community. In a mobile app, provide a way to combine photos and/or notes and transform their shared family trips into immersive sto-ries about the culture and destinations they visit.
'How Might We' Problem Statement
How might we allow travelers and hosts to consume, share, and build new experiences that are unique and authentic while amplifying their sense of belonging and community?
Due to stay at home orders, my team and I collaborated remotely to efficiently accomplish a final design solution, all playing equal roles. Based on all the problems identified, we defined different goals our target user has when traveling, ideated ways the user can accomplish such goals, and lastly, brainstorm design guidelines to facilitate reaching their goals! We innovated an experience based on a guestbook: when visitors write positive notes about their travel experience to the host and future visitors can flip through them at a later time. Enthusiastic about turning physical book experience to a digital one with additional features, we created another affinity diagram to draft the features and categorized them based on users who share, engage, and consume content.
Picking the features to best accomplish our goal, we built a conceptual model to drive our sketches. Presenting the sketches to family members, we gained initial feedback from a user's perspective and made minor iterations before diving deep into our high fidelity prototype. Due to time constraints, we were not able to run user tests and make intentional iterations, rather the brief iterations were based on feedback and target user’s opinion.
Introducing Travelogue: Interactive Prototype
The greatest challenge was placing importance on minute details. I wanted to focus extra attention to detail, specifically spacing and micro-animations, to give the final product a polishing look. While the process was tedious, I am proud of the outcome. Another challenge was working remotely made some aspects of the design process a bit more time consuming, like emailing photos of sketches to the rest of the team. I wish my team and I could receive feedback from avid and new travelers to measure if our product is something that would help people reach their goals while planning and experiencing their travels. And if not? Learn and test how we can improve Travelogue to meet the needs of our users and iterate on user-centric and data-driven solutions.