Lottery Direct
Using data to help lottery players improve the chances of winning a scratch ticket prize
Year
2020
CONTEXT
Shipped Product @ Gambyt
Responsibilities
/Product Design
/Visual Design
/Usability Testing
Project Overview
Lottery Direct is digital platform for lottery players to improve the chances of winning a scratch ticket prize using data.
Why?
The lottery is an industry that is run by state-monopolies with strict regulations. Lotteries have been slow to harness digital technology to power retail experiences or to transact online. Players can perform some basic sorting using state lottery sites, but lack deeper analytical insights or interactive tools to explore and discover efficiently.
How might we build a better tool for scratch players to analyze best odds and prizes remaining of instant games?
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Lottery Direct launched in Florida in August 2020.
